You measure clicks.
Do you measure memory?
You know your CTR and conversion rate. But how many people in your market actually recognise you?
Brand recall, built deliberately
Become the obvious choice.
We help businesses become the obvious choice in their category by making their brand hard to forget.
30 minutes · Google MeetA point of view on memory
01 — Before the buying moment
If they only meet you when they’re ready to buy, you’re already late.
Performance asks
How do we convert them today?
Vital when demand already exists.
Imprnt asks
Who will they remember tomorrow?
Because tomorrow’s shortlist is being formed today.
Attention fades.
Imprints stay.
A brand isn’t something you design and set aside. It is imprinted in people’s minds through consistent, connected encounters.
ImpressionsWhat they remember
Being seen is only the beginning.
Most marketing measures the first and last step. We obsess over what happens in between.
01
Seen
You enter their world.
02
Recognised
You start to feel familiar.
03
Remembered
Your name survives the scroll.
04
Considered
You make the shortlist.
05
Chosen
You become the obvious answer.
02 — Compounding encounters
Be there before they need you.
Customers build impressions over time. The work is to make every encounter strengthen the one before it.
Week 01 · LinkedIn
They see your founder explain the problem clearly.
Week 04 · Search
They find your point of view while researching.
Week 08 · Community
Someone they trust mentions your name.
Week 13 · Buying moment
The category becomes urgent.
Now, you’re not a stranger.
What your dashboard
isn’t showing you.
Modern marketing measures almost everything — except whether any of it stayed in someone’s mind.
You measure clicks.
You optimise for people buying now. What about everyone buying later?
What are you doing today to make sure you are already in their head when the need arrives?
You’re publishing content. Are you building an association?
More content does not automatically make people connect your brand with something specific.
You’re getting impressions. Are you leaving one?
Reach tells you someone saw you. It does not tell you whether anything stayed.
First, we find the gap.
We look at how strongly your brand exists in the minds of your market. Then we decide what needs to change — and which channels can change it.
01Presence
Are you showing up where your category is discussed?
02Recognition
Would someone recognise you the second time they see you?
03Association
Do people know what you should be remembered for?
04Conversation
Are other people talking about you, or only you?
05Recall
When the category comes up, do you come to mind?
03 — Strategy before channels
Whatever makes you more memorable.
We don’t sell a predetermined stack of services. We identify what is preventing your brand from becoming the obvious choice, then build around that.
Founder contentSearchCommunityRedditPRBrand campaignsReputationPaid distributionFounder contentSearchCommunityRedditPRBrand campaigns
Category associationRepeated exposureOrganic discoveryTrusted conversationsBrand recallCategory associationRepeated exposureOrganic discoveryTrusted conversations
YeshFounder, Imprnt
04 — Why I started Imprnt
When everyone is competing for attention, being memorable is the only way to stand out.
I’m Yesh. I’ve spent the past seven years in B2B tech, leading growth marketing for multiple products at a US-listed SaaS company and helping scale them to millions in revenue.
More about Yesh on LinkedIn ↗Most marketing budgets still favour ads and immediate leads (which is okay). But the ratio is heavily tilted towards short-term results.
Aggressively funded competitors can buy the same keywords, placements and reach. When purchasing power is equal, brand becomes the differentiator: it makes people search for you, trust you sooner and choose you with less persuasion.
More direct trafficStronger conversionLess reliance on paid acquisition
Founder-led where it matters most.
Every engagement starts with me. I lead the diagnosis and strategic direction, then hand execution to the team best equipped to deliver it.
One question before we begin
What does your market remember about you?
Tell us what you want to be known for. We’ll start by looking at what your market currently sees, remembers and may be missing.
Book a 30-min call ↗30 minutes · Google Meet · No preparation needed